Hey KINfolk!
With just 3 days left to invest in KIN, we’ve raised $235,000 from over 300 investors! Starting this crowdfunding campaign is so much bigger than raising money to grow KIN, to me, it means creating a path for those coming after me. My goal is to build, sell, then invest into upcoming Black businesses–that's how we build generational wealth and I want you all to be a part of it. This is your opportunity to have equity in what would become one of the greatest brands ever. KIN Apparel is purpose driven, community focused, and destined for greatness. Join me and my team on our path to making history.
Here’s 5 reason why you should invest in KIN Apparel:
- Lucrative Market Opportunity: The apparel and hair care market size is booming! (Apparel valued at 1.36 trillion with a 4.63% CAGR and Haircare valued at $106B with a 10.4% CAGR). KIN Apparel is well positioned to capture large market share in 2 booming industries with our high quality inclusive products that span 2 growing markets.
- Proven Success: Over the past 4 years, we’ve generated $8M in revenue, half bootstrapped with no outside investments. Our first ever investment was on Shark Tank from the CEO of Good American, Emma Grede. We’ve won $225,000 in non-dilutive grants and in just 6 months we’ve received an investment from Pharrell William’s Black Ambition Prize, made the Forbes 30 Under 30 list, were featured LIVE on Good Morning America, and starred in a 360 Chase for Business campaign! We have great products, understand how to market them, and the brand speaks for itself!
- Community Focus: Our online community is 700K+ strong and counting. Our repeat customer rate is 35% (industry standard is 25%). Our customer demographics reflect a valuable community of primarily women, which according to Mintel, women’s clothing sales are rising as retailers increase efforts to connect with customers by highlighting DEI initiatives. KIN already has a deep community connection with an established customer base. DEI isn’t an initiative but a part of the very fabric of everything we do. We’re Black and Woman-Owned and never shy about it.
- Innovative Solution: KIN Apparel isn't just about hoodies and hats; it's about revolutionizing hair care and fashion. Our satin-lined designs are like nothing you've seen before, addressing the struggles faced by those with diverse hair textures. What started off with one black satin lined hoodie has evolved into satin lined bucket hats, beanies, dresses, sets, onesies, proprietary bonnet pillowcases and car headrest covers. My team and I love solving problems and we have new inventions coming up in the pipeline.
- Because Emma Grede Said So: We were the first company Emma Grede invested in on Shark Tank! She’s the CEO of Good American and Founding Partner of SKIMS. She filmed a video talking all about why you should invest in KIN! Here’s the link: https://www.youtube.com/shorts/dTsEt7dhDHs
Your investment isn't just a transaction; it's a catalyst for growth. With your support, we'll continue to shape the future of fashion and haircare, one satin-lined hoodie at a time!
Invest here → https://wefunder.com/kinapparel/invest
Already invested? Make sure it's confirmed here: wefunder.com/portfolio
3 Days left! $235,000 raised! Let’s finish strong!
Thank you for all your love and support.
Talk soon,
Philomina
