Floqsta

New Feature: Boosting Engagement and Retention with Local Adventures!

Published on Aug 1, 2024

Floqsta's goal is to bring like-minded travel companions together for exciting trips and events. People start planning these adventures well in advance, and the platform enables new friends to get to know each other before the trip. We offer group and individual chats, along with other tools to interact with each other and the platform.

We are very focused on platform retention and engagement and have seen good traction so far. Floqsta's unbounded retention metrics are 2-3 times higher than relevant benchmarks for travel apps, and are as good as or better than benchmarks for dating apps and many social platforms. 44% of users return to the app after the first use, and over 20% continue to use the app after the first month.

This week, we rolled out a new feature – local adventures and activities – which will create new opportunities for users to interact on the platform and in real life more often through weekend trips at your location, in between longer holidays.

We have already built large user communities in major metropolitan areas such as New York, Los Angeles, Denver, Florida, Seattle, and Boston. Users in these cities or nearby can now meet up for half-day or day-long activities provided by our partner, WeVenture. Explore Broadway behind the scenes, food tours, cocktail meet-ups, historical walks, painting classes, wildlife in Key West, a drive through Garden of the Gods in Colorado, and many others.

Take the opportunity to make your weekend exciting by doing something new and meeting new people!