We just wrapped up 2024 with incredible momentum, surpassing projections across the board. 

It’s really starting to feel like we’re embodying our mission to become the king of blind tastings.

Check out a couple of huge areas where we grew even more than we imagined:

Projected for 2024: 2,650 members

Achieved for 2024: 3,200 members 🥳

Projected for 2024: $950k

Achieved for 2024: $1.1 million 🥳

Not only was our community incredibly helpful by spreading the word, but our investments in CRO (conversion rate optimization) paid off.

The last month of 2024 showed us that everything is headed in the right direction, and we’re primed for our expansions into tequila, beer, and retail this year.

Here’s a recap on the outcomes of strategic measures taken in December 2024: 

• Total Sales: $299,019 (up 242.68%)
• Returning Customer Revenue: $107,033 (up 885.88%)
• Website Conversion Rates: Improved to 3.5%, with days surpassing 4%.
• Churn: Remains steady at just 3.5%, outperforming industry averages of 10-12%.

So, what’s next?

You’ll see us on your TV soon! Blind Barrels will be featured on an episode of “Go Fund Yourself” airing on February 6. This marks a key opportunity to share our story with a broader audience and further expand our community.

We’re entering 2025 with strong momentum, exciting growth opportunities, and big plans. Thank you for being a part of this so far. 

There’s so much more to come.

P.S. Early Bird preferred terms selling out! 🚨

For those interested in increasing your investment above $5k before Early Bird terms expire, email [email protected] OR increase your investment on https://wefunder.com/blind.barrels/ 

Cheers,

The Blind Barrels Team