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Uber's Price Gouging has been Noticed by the Government!

Published on Feb 17

You've heard us talking about the unjust pricing policies that both Uber and Lyft have been using to pull more money out of the pockets of their customers. The United States Senate has recently validated our concerns of the industry.

As you read a snippet of the letter below, keep in mind that drivers don't get paid more for the rides when the fares are increased. That extra money goes to the corporation.

There is a big opportunity for the right company to step into this industry to gain the goodwill and business of millions of people who feel trapped by the current offerings. Vlue is here to bring back the ride sharing experience that everyone used to love. Please read this insightful letter and consider joining us on our mission today.

“Dear (Uber CEO) Mr. Khosrowshahi:
Second only to housing, transportation costs are Americans’ biggest necessary expense. Transportation-related companies’ increasing use of dynamic pricing, or “surge pricing,” threatens to drive prices even higher.
Using algorithms to set prices, including dynamic pricing, abuses consumer data and suppresses competition, making prices unpredictable and taking away people’s ability to find the lowest price. Such pricing maximizes profits at the expense of consumers, without improving or changing the service offered.”

U.S. Senator Sherrod Brown (D-OH)

Chairman of the Senate Committee on Banking, Housing, and Urban Affairs