Let's go Krogering

We won't bury the lead with this update. A few weeks ago, Elixir officially received acceptance of a two-division expansion with Kroger! This summer, you'll be able to find our kombucha in an additional 100 (ish) stores in the Louisville and Cincinnati divisions. We'll get a final store count closer to summer. So stay tuned here and on our Instagram for updates.

For those that have been following along, you'll remember our relationship with Kroger started in January 2024 with a small local launch. We're now up to 16 stores, our sales velocities are crushing their benchmark for kombucha, and the success of the launch earned us a meeting at corporate to pitch the category managers in December.

We'll be making the announcement on social media soon, but we wanted to make sure this group knew beforehand.

2024 Growth

Revenue grew from $245k in 2023 to $407k in 2024 - a 65% increase. We also experienced a 12% increase in our gross margin - from 62% to 74% - which was unexpected. In 2025, we are expecting our highest YOY growth since our launch - fueled by new distributor relationships alongside the Kroger expansion. And if things go roughly according to plan, we should reach profitability by the end of the year.

SAFE Note

To our current investors who meet SEC accreditation criteria: the SAFE note has been reopened, so if you are interested in learning more, please reach out to [email protected].

Thanks to all of you for your support and encouragement! Looking forward to an extremely productive year!

Cheers,

Corey Wood & team Elixir