Our sauna business is turning up the heat! 🔥

Last year was our first full year in the sauna business, and we hit $9.1M in sales with three SKUs of our high-heat saunas: the Sauna, the Sauna XL, and the Sauna Mini. This year,  momentum is accelerating. 

Over the last month alone, sauna sales grew 84% year-over-year (YoY). Year-to-date, we are up 41% in sales. 

This is a clear signal that Plunge is more than premium cold plunges – we’re a diversified contrast therapy platform that knows how to build quality products that become category leaders. 🏆

With more sauna product innovations in the works, we’ve only just scratched the surface of what’s possible in this space.

And the market is massive - perhaps even bigger than the cold plunge market. Culturally, it’s much easier to get into a hot sauna than a cold plunge. 5% of US households own a hot tub, so if just as many owned a sauna, the total market value would exceed $40B! 🤯

That’s just on the residential side. The B2B opportunity is just getting started. Hotels, gyms, and recovery centers are upgrading their offerings, and we’re positioned to capture demand with smart, stylish, commercial-grade high-heat saunas. With an estimated 80,000 spa/gym facilities in America, the total addressable market is around $1.5B. 📈

Our sauna business is rapidly turning into our next growth engine. 

NOW is the time to seize this hot investment opportunity while it’s still open. 🔥

Lastly important update: We’re just weeks away from finalizing our audit, which will enable us to officially accept the full oversubscribed amount into the round. Stay tuned—once the audit wraps, things will move quickly and the round will close shortly thereafter.

If you want to secure your spot or increase your investment, now is the time to act.

🚀Invest now or increase your investment

Mike & Ryan

Co-Founders, Plunge